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Whilst there are an abundance of platforms providing generic content, news and updates from India, there are very few who are able to carry Indic perspectives on India – as well as the world – to global audiences. There are even fewer who do so with an undiluted focus on and commitment to purveying Dharmic perspectives. This includes, amongst many other pressing issues, that of Hindu human rights.

Linguistic precision, a globalised editorial lens, and an undiluted faithfulness to Dharma are key competencies which have defined Citti Media’s video content and Hindu human rights advocacy since its launch. As a widely respected pioneer of Dharmic digital media, Citti has always led with original ideas, multiple innovations, and a relentless pursuit of perfection. We have broken important news stories before much larger media firms, relentlessly assisted Hindu human rights cases for legal partners, and have followed up on important Hindu human rights stories again and again and again, when others may not have.

Despite being privately funded and fully independent, Citti has frequently out-performed far larger mass-market media organisations in India and globally in certain niches and content streams. We also frequently achieve disproportionate viewership outside India – which is rare for Indian media firms.

The Citti Media team is now more than 35 people in size, and based between India, The United States, The UAE, Britain and Canada. It comprises of a
combination of full and part time staff, as well as a growing group of sevaks. The team includes former and current blue chip CXOs, investors, bankers, lawyers, Dharma gurus, authors, scholars and prominent public figures. What binds us together is that our hearts beat for Bharat, and we work only in seva of her.

Given our well established track record, we are also confident that we can transfer our proven success in YouTube video content to global audiences on
Instagram, Twitter, Facebook and web. To achieve this mission, a new team will be recruited, trained and deployed to fulfil this task between now and mid 2023.

Funds raised will be used for:

1. Employing additional reliable production, writing, editing and support staff of calibre and competence who liberate management time;
2. Producing new content streams for global audiences;
3. Taking Hindu human rights content to global audiences;
4. Operational costs and limited new investments in better technology, systems and processes;
5. A dedicated business development team which, for the first time, leverages our success to date and new content products to earn sponsorship revenue.

We aim to launch the vertical in phases throughout 2023, and seek your kind support to make this happen on schedule via this fundraiser, which helps us fund our costs over 12 months. Your backing for these important new verticals will help us meet our fundraising goal by the campaign deadline, and deliver exciting new content to crores of content consumers next year.

Our goal is to more than double our subscriber base from 400,000 to 1 million, and our views from 80,000,000 to 250,000,000 by 2025/6, by virtue of these new verticals.

We are out-of-the-box pioneers who live and breathe for Dharma. We are fearless. We are relentless. And we get things done. Please support us generously.

With gratitude,

Citti Media

ps – you can also help us by sending this link to those you know can support us, including potential brands and sponsors. Thank you!

pps – if you are a brand, please see below for high value, high reach sponsorship options